I was commissioned to shoot a 360 degree virtual reality tour of the new Switch House extension at the Tate Modern Art Gallery in London. The imagery was to feature in Dezeen, the world’s most influential architecture, interiors and design magazine. This was to be the first time that Dezeen had ever published 360 imagery, and they asked to interview me about this pionering technology, and why it’s so apposite to the architecture and interior design industries.
360 degree online and VR headset tours really are the perfect medium to showcase, share and experience all types of architectural and interior design projects. Whilst traditional stills and video do have their uses, they also have their limitations. Stills and video techniques focus upon isolated elements and only record a small part of the scene. However, 360 degree imagery captures the entire 360 degree view, and this perspective places the product in context with its environment. Apart from a personal visit, there really is no better way to convey and impart the atmosphere, the feeling of light and the sense of space at a location.
You can read my interview with Dezeen here :
Herzog & De Meuron’s Switch House extension at the Tate Modern has forever changed the London skyline, and become something of an icon of its time. My 360 degree virtual tour of this outstanding building has generated a great deal of interest in both the UK and worldwide. Its also been published and featured in Arch Daily and Archi.ru, Russia’s leading architecture and design magazine.
If you can understand Russian (or use Google Translate), you can read my interview with Archi.ru here.