I was the first photographer to introduce and pioneer 360 degree imagery and virtual tours to Visit Britain back in 2014. They commissioned me to shoot a number of atmospheric 360 images with real location audio for their 'Britain Is Great" global advertising campaign (see this blog post.) The following year in 2015, Visit Britain partnered with Sony Pictures in Hollywood USA to promote the new James Bond "SPECTRE" movie. Since many of the scenes in the SPECTRE film were shot in various locations around London, VB felt the new movie would be a great opportunity to partner with Sony Pictures and promote...


Continue Reading »

I've been working closely with Visit Britain (previously British Tourist Authority) for the last fifteen years, shooting stills imagery for their worldwide advertising campaigns, marketing promotions and stock photo library (Britain On View.) Having the chance to work so closely with such a large and prestigious organisation has always been something of a treat for me. I've been able to travel the UK, visit fascinating places all over the country and meet truly interesting people. To also have the chance to capture all of these commissions with a camera has been a wonderful experience. From romantic...


Continue Reading »

Google, along with many leading marketing experts, believe that 360 degree interactive media and virtual tours are one of the best ways to promote properties and locations. Whilst it will never be as good as being there in person, 360 media and virtual reality tours can showcase and advertise a location to a worldwide audience like no other technology. I first started shooting 360 degree interactive panoramas and virtual tours back in 2007. At that time, very few people were familiar with the concept of 360 technology, and almost no photographers were shooting it.  However, I could see that the potential...


Continue Reading »

I've been working in the tourism photography industry for about twenty years, and I've been one of the main stills photographers for Visit Britain for the last fifteen. However, as much as I love the UK, and as any photographer will know, variety is the spice of life and we all get itchy feet ... A short while ago I therefore decided to embark upon a bit of a personal adventure and explore the badlands and backroads of Southern California. I love shooting personal photography projects as they give me unlimited creative freedom, and the chance to show my clients what could also be achieved from...


Continue Reading »

A little while ago i was approached by Montacute House, a late 16th century Elizabethan mansion with garden in Montacute, South Somerset. It's owned and managed by The National Trust who do the honourable and noble job of maintaining it and opening it to the public. Like many older properties, the interior of Montacute House was not originally designed with todays accessibility and disability requirements in mind. Some of the staircases are very steep and narrow, and it's therefore difficult for less abled visitors to see and experience certain parts of this wonderful treasure house. Such a huge...


Continue Reading »

I was very excited to recently be contacted by a virtual reality agency in Georgia, USA about a big VR campaign promoting America's wonderful National Parks with my 360 imagery. The campaign was run in association with USA Coca-Cola, Regal Cinemas and Xanterra Travel Collection, and was on the official Coca-Cola (US) website for three months. They selected three of my Death Valley 360 images that i shot for my "Redneck Road Trip" virtual tour, featuring the incredible Devil's Golf Course, Mesquite Dunes and The Racetrack. You can see screen grabs of the campaign below or you can experience my Redneck...


Continue Reading »

Excited to see my "Field Test" of the Lomography Lubitel 166+ Universal film camera published in 29th September 2018 edition of Amateur Photographer magazine. Now owned by Time Inc, Amateur Photographer was first published in 1884, and has established itself as the world's number one weekly photography magazine. Since then, some of the world's most renowned photographers such as Alfred Stieglitz, Frank Meadow Sutcliffe, David Bailey and Bob Carlos Clarke have all written for the magazine, so it's great to have my words and pictures printed in such a reputable publication. If you're interested in old style...


Continue Reading »

Following my recent trip to Moscow with a Lomography Lubitel 166+ Universal twin-lens-reflex film camera ... Here is my Lomography interview for their online Lomography Magazine : https://www.lomography.com/magazine/339185-rod-edwards-and-the-lubitel-from-russia-with-lomolove From Russia With Lomo Love ❤️ Minin and Pozharsky monument and Saint Basil’s Cathedral in Moscow. And here is the interview in text only (view above magazine link to see all the photos) ... Hi Rod, tell us a bit about yourself. I’m a professional photographer and writer who shoots traditional film,...


Continue Reading »

For those of you who may be interested in my mission about shooting in Moscow with my Lomography Lubitel 166+ Universal camera ... “From Russia With Lomo Love” ❤️ By Rod Edwards Winston Churchill once said - ‘Russia is a riddle wrapped in a mystery inside an enigma’ … It hasn’t changed. It’s still a land of espionage and intrigue that’s never quite been fully deciphered by The West. As a photographer, I’m always looking for new and exciting places to explore, and Moscow with all its romance and mystique seemed the ideal destination for my first Russian mission… Minin...


Continue Reading »

I was recently contacted by The Parkside School in Norwich, Norfolk as they were interested in costings for a custom made 360 degree virtual reality tour. The Parkside School are a specialist communication and interaction school that supports the needs of individual pupils who often have sensory or learning disabilities. The school has a large catchment area beyond Norwich itself, and its gained a very good reputation but wanted to raise their profile amongst all the competition. The Parkside School felt that a high quality virtual tour would also allow parents and children to view the school...


Continue Reading »