The VR Tour Bus is an online and app based virtual reality experience, that is primarily directed at the tourism and travel world. 360 imagery is the perfect promotional medium for these sectors of industry, as this type of high-impact, interactive media, whets the viewer’s appetite, and makes them want to visit the locations for real.
From a web based marketing perspective, 360 imagery is classed as a ‘sticky’ media, which means it retains viewers attention for much longer than traditional photos or video. This extended interaction increases the likelihood of the viewer remembering the destination that’s being promoted, and it has proven to be one of the most effective ways to advertise.
The VRTB tour features many locations around the UK that I have been commissioned to shoot for various clients, including Visit Britain and The National Trust etc. The tour and virtual reality user interface itself was developed with my fabulous web team in Poland who are world leaders in online virtual tours and WebVR based tours. Together we produced a unique and captivating tour that pushes creative and technical boundaries to the limit.
Some of you may recognise the VR Tour Bus Station as Vauxhall Bus Station in Lambeth, London. The bus station was designed by Arup Associates and it incorporates two cantilevered arms that contain 167 solar panels. These not only give the transport hub a very futuristic appearance, but they also make the station incredibly energy efficient, as they provide one third of the bus station’s electricity.
As well as online WebVR website access, the VR Tour Bus experience is also available on my free VR app, for viewing via a Google Cardboard type headsets, Samsung Gear VR or Oculus Go and Quest. Please see my “Virtual Reality VR” page for download links …