I was excited to be commissioned again by Visit Britain for their “Britain Is Great” #OMGB global advertising campaign, this time up in Scotland and Northern England. The first shoot was at Dunnottar Castle near Aberdeen and then we travelled west to Glencoe and down to Wastwater in the Lake District. These shoots are always great fun but hard work – long days and early starts … but the final images are worth the effort. VB then teamed up with Expedia to promote the locations which also tried in with a nationwide tv advert shoot. The partnership will run for a period of three years and is expected to generate more than $165 million in tourism revenue for the U.K. We produced some great images with a fresh, more contemporary look and an Instagram style whcih seems to be very much ‘in vogue’ at the moment. Here are a few of the photographs …
